№ 01
A token is a promise
Once it ships, code, design, and product all depend on it. Renaming should feel like a handshake, not a heart attack.
№ 02
Subtraction is a feature
Most systems rot by accumulation. The Subtraction Report tells you what to remove, not just what to add.
№ 03
Speed is a love language
Sub-120ms sync, offline-first edits, no spinner you can ignore. We hate waiting more than you do.
№ 04
No dark patterns
No surprise charges, no "unsubscribe" buried in three modals, no "legitimate interest" trickery. The boring kind of trust.
№ 05
Open by default
Token files are JSON. Exports work without our service. If we vanish tomorrow, your system keeps running.
№ 06
We write the docs we needed
Every feature ships with a guide, a video, and a worked example — not a tooltip and a prayer.